Creative Intelligence for Collective Culture
ELEVATED SHOPPING
"More We Less Me"
shu studio
What I Make Happen
Strategy. Creativity. Innovation
Brands hire me, but I work for shoppers. I study culture, position brands, and create experiences.
For consumers.
It's more about them, than the brand.
"More We, Less Me." That's my Mantra
In a world full of noise, I cut through. Empathy is my tool for strategy, creativity and innovation. Empathy has the power to turn brands from entities to ecosystems where communities thrive. I capture the pulse of cultural shifts, making brands matter in today's world.
"Creative Intelligence for a Collective Culture." That's my Vision
For consumers.
It's more about them, than the brand.
"More We, Less Me." That's my Mantra
In a world full of noise, I cut through. Empathy is my tool for strategy, creativity and innovation. Empathy has the power to turn brands from entities to ecosystems where communities thrive. I capture the pulse of cultural shifts, making brands matter in today's world.
"Creative Intelligence for a Collective Culture." That's my Vision
"Creative Intelligence is the art of attentively crafting a brand positioning, infused with passion and purpose, and magnifying it through the soulful energy of creativity."
A creative force with 30 years of forward-thinking strategies and innovations.
Meet Shu. After 20 years of innovation and strategy in retail and digital, he embraced retail design and creative direction. From the corporate world of Kering and Nespresso to the startup ecosystems, he's done it all.
Globetrotter. Game-changer. From South Asia, educated on multiple continents and rooted in Paris, Shu leads with an inclusive approach, blending diverse cultures into every project.
He's a bridge from business to creativity, transforming strategic visions into positive impacts.
He's a bridge from business to creativity, transforming strategic visions into positive impacts.
Unite voices. Spark change. Shu's the brains behind multiple transformative concepts and creative directions. Think strategy meets design meets digital revolution. Turning bold ideas into collective transformational change and measurable successes.
Selected References
Based in Paris, France.
[email protected]
[email protected]