Buying experiences designed to connect with shoppers.

A retail design collective syncretising innovation, conception, creation.
We Create with Empathy
Designs for the way people actually live and work.
LA FARGA shopping centre
An ageing shopping landmark gets a renewed sense of belonging to the community.
BHV / MARAIS department store
The most iconic shopping destination for Parisians re-positioned by bringing its Le Marais neighbourhood indoors.
LISEA railroad
Co-designing a new workplace with empathy leads to a Great Place to Work® win.
BNP PARIBAS personal finance
A digital lab to think differently: prototyping the future of personal finance.
Less Me, More We.
Imagine what we can create with less ego and more empathy.
Shujan
Founder
"Our mission is to inspire creatives to imagine charismatic solutions for brands. Infuse empathy into the transformation, spiced up with creativity. I wish for each collaboration to be an impactful transformative experience."
Shujan
Founder
"Our mission is to inspire creatives to imagine charismatic solutions for brands. Infuse empathy into the transformation, spiced up with creativity. I wish for each collaboration to be an impactful transformative experience."
Shoppers prefer concept designed for |
Redefining flagships in eyewear.
An eyewear brand from Seoul is redefining the value of stores. Gentle Monster creates experiences you'll want to see.
More insights
Design from Insights
Successful companies adapt to change. Agile solutions require insights and creativity.
Customer Centricity.
Determine brand positioning for the way people live. Dweller visits reveal how shoppers actually perceive brands.
Concept Agility.
Create formats that constantly adapt to change. Our composite concept module delivers complementary retail value across multiple channels.
Emotional Connectiviy.
Charismatic experiences spark feelings and sensations. Creativity combines the functional with hybrid irrational thinking.

Design Building Blocks

A framework of solutions, the quintessence of our best practices.
Co-Design
  • Workshop
  • Training
  • Program Management
Innovation
  • Dweller Visit
  • Desire Map
  • Vision Roadmap
  • Value Program
Conception
  • Brand Positioning
  • Composite Concept
Creation
  • Commercial Design
  • Interior Design
  • Merchandising
  • Digital
Recipe for Success
  • Link people, brand and concept.
  • Mix innovation and creativity, by focusing on conception.
Determine
Translate dweller speak into brand sentiment.
1
Define
Articulate brand positioning in space and time.
2
Design
Deliver complementary value across retail touchpoints.
3
Draw
Create impactful emotional connections.
4
See our solutions
People, Brand, Experience
Companies that focus on the experience people have with their brand do better. They see more footfalls, better brand equity, growing revenues and loyal advocates.
Beautifully designed nail bar called the nail kitchen Paris with white brick style wall design and a warm architectural solid oak table designed for an innovative experience in beauty design where the colourful packaging stands out on the clean gleaming white tiles. A very creative retail design of the iconic parisian BHV Marais department store remodel for Groupe Galeries Lafayette. A retail design concept in Paris by the best retail designers of the Spice & Tea Retail Design Collective in Paris.