As the pace of change remains relentless, insights and innovation give us a glimpse of what could be.

What does "natural" mean to consumers?
"Natural" is a non-specific term that can have significantly different interpretations. In an Ipsos survey conducted across 28 countries, consumers were asked what "natural" meant to them if communicated on food or beverage packaging. "Without artificial ingredients," (52%) was the most commonly associated attribute, followed by "100% from nature," (44%) and "healthy" (43%).

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Charts from The Convergence of Health & Environment by Tetra Pak.


Dweller Insights

The bed as we know it—a private space only shared by partners—is a very recent invention.
Beds today are a very private affair, behind the bedroom's firmly shut door they're the ultimate realm of privacy. During the 19th century rapid urbanisation gave birth to compact row houses with small rooms, each with a specific purpose, one of which was sleeping. By 1875, Architect magazine had published an essay declaring that a bedroom used for anything other than sleeping was unwholesome and immoral. Bedrooms are now a calming place to recuperate, but a 2019 survey found that 80% of teens brought their mobile devices into their bedrooms at night; nearly one-third slept with them.
Le savant n'est pas celui qui fournit les vraies réponses, c'est celui qui pose les vraies questions.
- Claude Lévi-Strauss
Retail & Design Innovations
17.9.2019
Gentle Monster is pushing the envelope on what retail can mean.
Defined by "Unexpected Wonder. High-end Valueness." Gentle Monster has embraced the power of experience to create brand affinity. Founder and CEO Hankook told WWD his IPO ambitions. Why an IPO? In order, Kim said, for his employees to benefit from Gentle Monster's success. Houses are very expensive in South Korea and few Millennials can afford to buy a house. "I want my employees to be able to buy a house," said Kim.